Case Study: Rebranding Sumbal Surf

Introduction

Sumbal Surf is a Sri Lankan food company that brings unique Irish food called spicy bags to the Sri Lankan market by adding a Ceylon taste to it. The company's logo was in need of a refresh to better reflect its brand and appeal to a wider audience.

Challenge

The challenge was to rebrand Sumbal Surf while keeping the iconic burger icon that was part of the original logo. The new logo needed to be modern, memorable, and appealing to the target market of young adults.

Solution

The new Sumbal Surf logo is a modern and minimalist take on the original logo. The burger icon is still featured prominently, but it has been updated with a cleaner and more streamlined design. The typography is also new and more contemporary. The overall palette of the logo is bright and vibrant, which is sure to catch the attention of potential customers.

Results

The new Sumbal Surf logo has been very well received by both customers and employees. The company has seen an increase in sales and brand awareness since the rebranding. The logo has also been praised for its modern and stylish design.

Conclusion

The rebranding of Sumbal Surf was a success. The new logo is modern, memorable, and appealing to the target market. The company has seen an increase in sales and brand awareness since the rebranding.

Key Takeaways

• When rebranding a company, it is important to keep the core elements of the brand intact while also making it more modern and appealing to a wider audience.
• A well-designed logo can be a powerful tool for branding and marketing.
• It is important to get feedback from customers and employees when rebranding a company.

November 17, 2023